Las Vegas online marketing has proven its effectiveness in increasing sales, but because there is no straightforward way to do it, it is branded as a fad by some entrepreneurs. To others, it’s just too complicated. However, according to HubSpot, 80% of marketers attributed the increase in their website traffic to their social media marketing strategies. Here are the reasons why social media marketing could be the next step to growing your business.
It Boosts Brand Recognition
In a dog-eat-dog economy, any way to boost brand visibility should be taken advantage of. Social media is one of the most effective channels to grow your brand because it’s where your customers are. According to We Are Social, the current number of active social media users is 2.307 billion.
Encourages Brand Loyalty
A report by Texas Tech University says that customers feel a sense of loyalty towards brands that interact with them on social media. Therefore, taking advantage of social media tools to engage with customers is highly encouraged.
Open Up Chances for Conversion
Every single post to social media attracts and keeps your potential and existing customers. When they relate to your content, they are encouraged to visit your website to get more of it. This will eventually lead to purchase or conversion.
It Makes a Humanistic Approach to Customer Service
The truth is, customers are tired of hearing prerecorded audio when they call your customer service hotlines. Even YouTube realized the necessity for a humanistic approach to customer support. They are replacing their help center with a more personalized customer service using email communication. They also promise to deliver replies within a day.
Drives Traffic to Websites
Your Vegas social media marketing is not complete without a solid social media presence. Without it, your website traffic will only come from search and from those who already know your brand. Each social media platform is an additional tool for driving traffic to your company website which could soon translate to sales and revenue.
Effective SEO Tactic
Recognizing the fact that credible and legitimate brands have strong social media following, search engines use social media as one of their ranking factors. In fact, if you make a search for a certain keyword now, there is a big possibility that the top 5 results are from Pinterest.
Las Vegas Online Marketing for a Growing Business
There is no better time than today to get started with online marketing in Las Vegas. Get in touch with BizSiteNow, one of the long existing online marketing, web design, and development agencies in Vegas. Call today and get your questions answered.
No comments:
Post a Comment