Boost Your Las Vegas Business with These Social Media Marketing Trends

These days, majority of the population maintains at least one social media profile. In fact, there are currently 2.307 billion active social media users, according to We Are Social. People often turn to social media channels when they look for products and services plus social media also contributes to Las Vegas SEO success. That is why it is important for your business to have an effective social media marketing strategy. But how do you know you are doing it right? The answer, of course, is if your efforts are meeting your business goals. The number one key here is to always be on the lookout for current social media marketing trends. Here are some of them:

Increase in the Demand for Video Content

This means that you should post more videos to your social media profiles. There are different types of videos to choose from:
·         Educational videos or videos that give instructions like Moz’ Whiteboard Friday
·         Explainer videos or videos that tell customers how your products work
·         Entertaining videos or videos that keep customers engaged such as those shared by Buzzfeed

Paid Advertisements are Becoming a Must

Organic social reach has become less effective today. You can blame this on Facebook’s efforts to grow their advertising revenue which rose to $5.2 billion in the first quarter of 2016 from $3.3 billion last year. Your paid advertisements can reach a targeted audience such as those of a particular age group, location, or gender.

Increase of Social Commerce

Experts estimate that social shopping now accounts for 5% of total e-commerce referrals and sales, reports Market Wired. This is due in part to the “buy buttons” added to social networks like Pinterest and Twitter. Still, Facebook dominates social commerce as it accounts for 85% of all e-commerce orders from social media, according to Shopify. It is safe to say that Facebook will continue to be the dominant force in social media.

Shift to Mobile

Although mobile-optimization is not a new concept, it has now become a necessity rather than just an enhancer because Las Vegas SEO suggests that mobile-optimized pages rank better than those that are not optimized for mobile. In fact, in 2015, Google started penalizing sites that were not mobile-optimized.

Keep Up with Las Vegas SEO Trends ASAP

BizSiteNow is a local web design and development agency that has been helping businesses market their products and services online since 2005. They are your #1 source of expertise regarding social media and SEO trends in Las Vegas. Want to know more? Call them immediately!