Numbers don’t lie. 2.1 billion people were using social media in 2015 and by 2018 the number is expected to rise at 2.5 billion, according to a recent article by Business 2 Community. It is a quantitative evidence of the growing popularity of social media. In the US alone, 70% of the total population uses social media. Social media Vegas is clearly a business essential and those who believe otherwise are missing out on the benefits of a growing trend.