Tiffany Engagement Ring as an Icon

The majority of the world knows and agrees that most women will not turn down a Tiffany engagement ring from Las Vegas. But before we dive into that, let’s look at Tiffany & Co’s humble beginnings. Tiffany & Co has a 185-year history, and it all started as a stationery and luxury goods store. In 1837 in Brooklyn, Connecticut, a couple of businessmen named Charles Lewis Tiffany and John B. Young established Tiffany & Co. When the store first opened, it only sold various stationery products. Eventually, in 1853, Charles took over and decided to focus on jewelry sales instead. Nevertheless, the company continued to grow and ultimately opened stores in different parts of the world. Charles Tiffany designed the now-famous solitaire diamond ring setting. The ring focuses on a round-shaped diamond set on a thin band held in place by six prongs. The diamond is placed on a pedestal to let it shine. The simplicity of Tiffany’s solitaire engagement ring instantly became an icon. During the Great Depression, the price of diamonds declined, affecting the sales of engagement rings. However, in 1938 the De Beers company began a campaign to boost the sales of diamonds. And in 1947, the company came up with the slogan “a diamond is forever.” This famous slogan cemented the tradition of buying diamond engagement rings. Fast forward to the recession of 1990, Tiffany started a campaign about how affordable Tiffany diamond rings are. The company would send out a “How to Buy a Diamond” brochure to people to market its engagement rings. Tiffany’s engagement rings also made it to pop culture appearances. It would appear in movies, where a newly engaged woman would show off her ring, and a friend would ask if it’s a Tiffany ring. It also earned its place on the iPhone’s list of emojis, where newly engaged couples use it as a part of their engagement announcement. Today, Tiffany also boasts a wide range of designs for its engagement rings. So if you plan on getting an engagement ring, make sure to check out Tiffany & Co.